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5 Ways to Improve Conversion Rates for Auto Parts E-Commerce

With each potential website visitor representing a potential sale, it’s imperative that your auto parts website is geared toward making it quick and easy for customers to firstly find the product they’re looking for, and successfully make it through the check out. That’s what CRO (conversion rate optimisation) is all about.

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VIN Matching, VIN Lookup, & VIN Decoding: What's the difference?

A VIN, which stands for “vehicle identification number” is a unique code used by the automotive industry to identify individual vehicles. Sometimes, it is also referred to as a chassis number or frame number. Each VIN is composed of 17 characters and follows a standardized format. In this article, we’ll focus on the most common use-case of VINs in the automotive parts industry - using a vehicle’s VIN to determine compatible parts.

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A Guide to Auto Parts Compatibility Data for Retailers and Resellers 

Integrating auto parts compatibility to online channels is essential for a successful eCommerce strategy that meets the expectations of the modern consumer and lets them buy with confidence. Parts retailers and manufacturers need to pay attention to the vehicle/parts data structure and its completeness as well as accuracy when working with auto compatibility data.

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Auto Parts Cross Reference Explained

Cross-reference part numbers, sometimes referred to as interchangeable part numbers, or equivalent part numbers is a widely adopted technique used within the parts data industry to link two parts that should be (mostly) the same.

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What’s New at Partly - April Update

In the past months, the team has been busy working on some new features that I'm excited to share with you.

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Partly defies talent shortage with appointment of renowned CSO

Appointment of ex-Amazon GM follows Partly’s record-breaking $50m pre-Series A valuation

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Vehicle Fitment Data: Comparing Defined Fitment vs Config Fitment

Vehicle fitment data is one of the most critical aspects of any automotive parts business. It seems obvious, but for customers to convert and make a purchase, they need to know for sure whether that part will fit their car or not. 

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Accurate Vehicle Fitment: The Key to Increase the Conversion Rate of Automotive e-Commerce Stores

In an ever-growing world, e-commerce emerges as a shining star in the field of aftermarket parts sales. Experts believe that e-commerce sales will increase exponentially in the upcoming years, opening up the window for new business ventures.

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How to Use Vehicle Fitment Data on Your Online Auto Parts Listings

Fitment data is a particularly important part of any car parts ecommerce website. Fitment data provides customers certainty about whether certain parts will fit their car or not, aiding in the decision-making process, and ultimately, leading to sales. Given the impact on conversion, it is extremely important to include fitment data in an online car parts store to ensure that customers find the parts they need.

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How to Add Vehicle Fitment Data to an Online Car Part Store

The leading cause for missed sales and returned orders in auto parts e-commerce is missing fitment data. Fitment data (which includes vehicle compatibility, cross-references, and other part details) can be a nightmare to manage and is a pain to intuitively display on a website.

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Car Part Cataloguing software Makes it Easier to find Aftermarket Parts

For the aftermarket parts industry, online car parts selling is a new promising horizon waiting for daring entrepreneurs to explore. In fact, according to the McKinsey report, it is expected that e-commerce will soon become a critical part of the industry, as consumers increasingly make purchases through online car parts stores. 

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How are Aftermarket Parts Catalogues Different from OEM Catalogues?

OEM catalogs are designed based on the particular vehicle and will contain assembly-level diagrams. This is very useful when looking to replace one individual part.

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What’s New at Partly - January Update

There have been some major and exciting changes in PartsPal that we're excited to share with you including the new dashboard, improved vehicle selector, and new cross-reference data.

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A Guide for Managing a Car Parts Catalogue

A car parts catalogue is an integral part of any auto parts e-commerce website. The catalogue is the database of inventory list for all the parts available to be sold and includes fundamental information about the parts including the vehicle compatibility information.

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Partly achieves highest pre-Series A valuation to tackle the $1.9 trillion car parts industry

Funding led by Blackbird Ventures makes Christchurch-based Partly the highest Seed valuation in New Zealand startup history

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Trusted Auto Parts Software and Car Parts Sales Channels

Online car parts sellers do not have to manage their storefront by themselves. There are plenty of auto parts inventory software out there that will help you to simplify and automate the tasks, increasing the efficiency of your online car part store in the long run. 

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How to Create a Shopify Car Parts Store with Automotive Parts Software

PartsPal can be integrated smoothly into your Shopify store with very little effort needed, allowing you to easily improve your customers' experience on the platform.

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Why Every Car Parts Store Needs Automotive Parts Software

The advent of technology has made available many new tools that help car parts sellers easily automate many aspects of their business. The use of modern auto parts software can significantly boost the efficiency and accessibility of e-commerce stores.

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5 Automotive Parts Software Needed to Run an Online Car Parts Store

Automotive parts software helps sellers with numerous aspects of running an online store, such as adding fitment data, car parts databases and inventory management software. These programs help automate many steps in managing an online store, saving car parts sellers a lot of time and effort. 

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How to Create an Online Car Parts Store with Auto Parts Inventory Software

A successful online car parts website is a system of interconnected elements. Each element plays an important role in the ecosystem, creating a functional system that helps customers buy car parts quicker.

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How to Find OEM Part Numbers Using a Car Parts Database

A car parts database provides quick access to fitment data and allows car parts e-commerce websites to streamline customers’ user experience.

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Car Parts Database Opens Up Opportunities in the Auto Parts OEM and Aftermarket Industries

From manually checking part and vehicle fitment, car parts databases now allow auto parts OEM and Aftermarket Industries to access fitment data instantly.

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Why add parts compatibility filtering to your website with a car parts database

Auto parts ecommerce websites that aim for success in the field should consider integrating a car parts database into their website. This will not only make their website more accessible, but it will also improve the sales volume, bringing in more new customers and keeping old ones interested. 

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Why integrate a car parts database into an automotive e-commerce site

Integrating a car parts database into an automotive e-commerce site can help companies access accurate and quality auto parts fitment compatibility data.

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Auto parts API: A disruptive trend for the auto parts industry

Auto part APIs present a new emerging horizon for the automotive industry. APIs help their buyers find the correct part. When integrated into an e-commerce sales channel, the cars API allows users to look up car parts information quickly when needed. 

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Auto Parts API and the Future of the Automotive Industry

To keep ahead of the increase of data for automotive parts, technologies such as the use of an auto parts API in order to harness big data and analytics will become paramount.

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5 things to consider when selecting an e-commerce platform for selling auto parts

eCommerce has transformed every major retailing market, and the automotive industry is no exception. Although purchasing an automobile still requires a visit to the dealership, selling auto parts on your website is a business opportunity that can increase your market and the trend of the future. 

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Finding the Right Part through Auto Parts API and Data Mapping

An API is not a new concept, but accessing a centralised database of global auto parts data via an API is. This is a game-changer for any business that needs to access on-demand parts data. Through a car parts API integration, businesses can start accessing the data they need in minutes.

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How the auto parts API is changing the auto parts market landscape

The online sales of automotive parts have been rising over the past few years and it will continue to do so as car manufacturers launch their online parts shops. Even the major e-commerce platforms, such as Amazon, eBay and Shopify have followed suit. Auto Parts API made these developments possible.

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Partly Raises $1.2m USD in Pre-Seed funding from all star consortium of investors

Partly has raised $1.2 million USD from an all star consortium of international and domestic investors led by Australasia’s leading venture capital investor, Blackbird Ventures with, Hillfarrance Ventures and Icehouse Ventures as co-investors.

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Partly defies talent shortage with appointment of renowned CSO

Partly defies talent shortage with appointment of renowned CSO

Appointment of ex-Amazon GM follows Partly’s record-breaking $50m pre-Series A valuation

Read more →

Partly achieves highest pre-Series A valuation to tackle the $1.9 trillion car parts industry

Partly achieves highest pre-Series A valuation to tackle the $1.9 trillion car parts industry

Funding led by Blackbird Ventures makes Christchurch-based Partly the highest Seed valuation in New Zealand startup history

Read more →

Partly Raises $1.2m USD in Pre-Seed funding from all star consortium of investors

Partly Raises $1.2m USD in Pre-Seed funding from all star consortium of investors

Partly has raised $1.2 million USD from an all star consortium of international and domestic investors led by Australasia’s leading venture capital investor, Blackbird Ventures with, Hillfarrance Ventures and Icehouse Ventures as co-investors.

Read more →

What’s New at Partly - April Update

In the past months, the team has been busy working on some new features that I'm excited to share with you.

Read more →

What’s New at Partly - January Update

There have been some major and exciting changes in PartsPal that we're excited to share with you including the new dashboard, improved vehicle selector, and new cross-reference data.

Read more →