In an ever-growing world, e-commerce emerges as a shining star in the field of aftermarket parts sales. Experts believe that e-commerce sales will increase exponentially in the upcoming years, opening up the window for new business ventures.
Fitment data is a particularly important part of any car parts ecommerce website. Fitment data provides customers certainty about whether certain parts will fit their car or not, aiding in the decision-making process, and ultimately, leading to sales. Given the impact on conversion, it is extremely important to include fitment data in an online car parts store to ensure that customers find the parts they need.
The leading cause for missed sales and returned orders in auto parts e-commerce is missing fitment data. Fitment data (which includes vehicle compatibility, cross-references, and other part details) can be a nightmare to manage and is a pain to intuitively display on a website.
For the aftermarket parts industry, online car parts selling is a new promising horizon waiting for daring entrepreneurs to explore. In fact, according to the McKinsey report, it is expected that e-commerce will soon become a critical part of the industry, as consumers increasingly make purchases through online car parts stores.
A car parts catalogue is an integral part of any auto parts e-commerce website. The catalogue is the database of inventory list for all the parts available to be sold and includes fundamental information about the parts including the vehicle compatibility information.