We are
connecting the world's parts

We're pioneering the shift in a traditionally offline industry - auto parts, to be fully connected globally.

Supported by

Blackbird Ventures logo
Hillfarrance Ventures logoIcehouse ventures logo

Our solutions platform

Our solutions make it easier than ever to manage and sell inventory anywhere, linking parts to the vehicles they fit using our universal standard.

Partspal Plaform screenshot collection


PartsPal is a Saas tool enabling auto parts business to sell online. Auto parts distributors, manufacturers, dealerships and salvage yards use PartsPal to manage their inventory, fitment data and e-commerce.

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UVDB is the most detailed and accurate vehicle database in the world. Organisations in the auto industry use UVDB to standardise and distribute their vehicle data.

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An example of the GAPC API response


GAPC is a catalog with over 46 million parts with part information and fitment data. Distributors selling online use GAPC information to enrich their products, increasing buyer conversion and reducing return rates.

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 Managing New Zealand’s largest range of wheels & tyres with PartsPal

Managing New Zealand’s largest range of wheels & tyres with PartsPal

Putting a system in place

Magwarehouse is a Kiwi business built up and established using good old fashioned family values. Nathan Joll started Magwarehouse in 2002 and has New Zealand’s largest range of wheels & tyres. Prior to using PartsPal, they sold their parts in-store and online on Trade Me, a New Zealand marketplace.

"Prior to using PartsPal, we kept track of stock using multiple spreadsheets and notes around the warehouse - it was chaos…"

We’re an ambitious and skilled team solving difficult problems that matter

We're making a huge impact on the automotive parts industry that's worth 1.9 trillion dollars annually

We're hiring, join us!

Trusted by auto parts businesses
in over 13 countries

World map showing Partly customer locations
Collection of investor logos including Hillfarrance, Blackbird, and Icehouse ventures

Partly Raises $1.7 Million in Seed Funding From All Star Consortium of Investors

Partly has raised $1.7 million from an all star consortium of international and domestic investors led by Australasia’s leading venture capital investor, Blackbird Ventures with, Hillfarrance Ventures and Icehouse Ventures as co-investors.

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An outdoor photo of the Partly team

A team to support you every step of the way

If you have any questions about how any Partly solutions might integrate with your product or business, book a chat to find out more.

Keep up to date with what’s happening at Partly

We send occasional updates about product developments, career opportunities, and exciting news in and around our industry. Sign up to our newsletter to get the latest.

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