Fitment data is a particularly important part of any car parts ecommerce website. Fitment data provides customers certainty about whether certain parts will fit their car or not, aiding in the decision-making process, and ultimately, leading to sales. Given the impact on conversion, it is extremely important to include fitment data in an online car parts store to ensure that customers find the parts they need.
However, applying fitment data to your website is not as easy as it sounds. Fitment data is complex and very hard to manage. As such, you will need the right tool to help you manage this vast source of resources.
Fitment Data and Its Usage
Fitment data is an umbrella term that refers to a wide range of data. It includes the information about the parts and the car itself, as well as the relation between these two sets of data. As a result, fitment data will determine whether a part will fit a car or not.
How fitment data works
For most auto parts ecommerce websites, fitment data is not aggregated internally. . Instead, it is sourced from a third-party centralised databases that adhere to industry standards. For this reason, your fitment data’s quality will depend on the quality of the database itself.
When fitment data is available and displayed on your website, it will allow your customers to cross-check data and direct customers to the correct results when they use the search function. The data will then compare the technical information of the part and the vehicle at the same time to determine whether they will fit or not.
When the customers need to search for parts that will fit their vehicle, fitment data is used to compare product data with the data of the available vehicles to make sure that the result lists out all the possible vehicles that the part fits.
Fitment data sources
The source and accuracy of your fitment data are extremely important. Without accurate fitment data, for example, customers might make the wrong purchase decision. They might buy a certain part that will not fit their vehicle, and as a result, will have to return the part. This causes a lot of wasted time and flow-on problems for parts sellers.
Part sellers should look for databases that are constantly updated to include the latest car models as well as the latest information about the parts. This is so that the customers will not miss out on any specific parts, and that the database also includes all the latest car releases, ensuring you won’t miss out on sales just because a car has not been updated on the database.
One challenge is ensuring the sources of the fitment data are available in the correct format for the platforms that sellers use. Some fitment data can be provided from part suppliers in non-standardised formats, and this makes it impossible for the data to be used on certain platforms without being first cleaned and mapped.
Some sources offer flexible integration, which allows multiple platforms to employ their fitment data. PartsPal is a top-tier fitment data management system that allows quick fitment data integration into popular platforms such as Shopify, Amazon, and eBay. Businesses with multiple sales channels will love this flexibility.
Fitment data usage
Using fitment data is a very important aspect of any online car parts store, but its usage is very limited without the right management tool. Fitment data is vast, and processing this amount of data requires specialised tools, as manual labour will not be enough to cover its depth and breadth.
The right software for fitment data should be the one that sources high-quality data from reputable sources. The software should also include features that will help car parts sellers to have some control over the parts catalog that they display. These features will make it easier for the website owner to manage fitment data and to improve the effectiveness of the website in general.
How to add fitment data to an auto parts store
Adding fitment data to your auto parts store is a necessary step, but you may find it rather complicated. Fortunately, there are always ways to help you install the right tool that will help you manage fitment data more effectively.
Select an application
The first step is to select the right application. This application will help you to source and manage fitment data more effectively as compared to managing the data manually. The application will also provide the tool you need to streamline information and make any updates whenever necessary.
PartsPal is one of the best choices for a fitment data management application. The application allows you to gain access to GAPC, which is an industry-standard fitment database. This highly accurate database provides the top-tier fitment data reviewed by experts in the field. Furthermore, with PartsPal, you can easily add more information such as dimensions, part description, etc. to each individual part.
One of the top features that PartsPal has to offer is the ability to add OEM-level fitment data. With PartsPal, the installation process is simple and straightforward.
Throughout the installation process, there might be questions that pop up from time to time. To receive answers to these questions, you should always contact the support team of the company that develops the application, as they will have the answer you need. PartsPal offers top-tier customer support, along with a good support team that will always provide help when needed.
Fitment data is extremely complex, so it is recommended that you should source the right application for the purpose of managing your fitment data. Without the right application, you might struggle to reliably make full use of fitment data, causing you to lose customers in the process. When it comes to reliable fitment data applications, PartsPal, with its simple installation steps and reliable databases, will be a great choice for every business.