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Partly Platform

Sell more performance parts with less effort

Say goodbye to generic e-commerce data solutions.
 Partly partners with performance parts manufacturers, distributors and retailers to create the online experiences your customers have come to expect.

Partly Platform creates the building blocks for the performance parts industry

We make it simple to import, enrich and publish parts data to your distribution network, online catalog or direct sales channels. Partly Platform enables best-in-class buyer experiences that consistently convert visitors to customers, wherever they shop.


Designed by performance enthusiasts for the performance industry. Expect the features and functionality needed to help your buyers find the right parts, fast.

Advanced Data Management

Harness powerful data management tools to increase accuracy, relevancy and completeness of your parts data, saving you precious time to focus on other areas of your business.

Industry-Leading Buyer Experiences

Convert your data advantage into sales with B2B and B2C e-commerce experiences that generate more sales and fewer returns.


Centralised source of truth for your performance parts catalog data

Enhance products with rich data and distribute them to multiple destinations with a next-generation parts Product Information Manager (PIM)

Maintain multiple data standards

Bulk import Autocare ACES, North American and Rest of World style fitment files. Maintain all data sets against a single parts record, enabling multi-region commerce from a single website.

Advanced data management tools

Industry Global Codes create parent parts that cluster relevant supersessions together, providing a source of truth for fitment, attribute and cross-reference data. Partly Brand Network and Partly Research catalogs allow instant inheritance of valuable parts data.

Performance centric fitment and product attributes

Use advanced attributes to create relationships between parts, including variants, sub-brands, and part type specifics. Surface these attributes in the buyer experience to help buyers find the right parts, fast.

Connected data publishing

Publish enriched parts data to the Partly Distributor Network, your online parts catalog, or marketplace channels like eBay and Amazon.


Build an industry-leading online performance parts buyer experience.

Modern headless architecture ensures flexibility, scalablility, and the abiltity to meet all customer demands. App ecosystem enables plug-and-play solutions for popular marketplaces and commerce platforms.

Merged parts finders

Create parts finders with multiple entry points including North American and Rest of World vehicle lists as well as part type specific attribute searches.

Accurate federated search

Search and retrieve data from multiple sources instantaneously through a single interface. Leverage a search algorithm optimised for unparalleled accuracy.

Blazing speed

Data architecture built for heavy automotive data payloads to optimise for speed and performance.

SEO fitment indexing

Acquire new customers from search engines with part type fitment data indexed on relevant collection and product pages.


Reduce time-to-market with sales channel apps

Discover powerful apps integration to save time and resources, increase sales, and more.


Meet the challenge of complex data at scale

The global auto parts industry is inordinately complex and fragmented. Partly is rising to the challenge, helping enterprise to manage data at scale.

Partly will be attending SEMA 2023

Let's schedule a time to connect.

Tony Austin

Chief Strategy Officer

Tony is a distinguished figure across both automotive and e-commerce. He began his career in automotive cataloging and category management at Repco, laying the groundwork for his industry knowledge. His journey continued as he joined eBay UK and grew into the Head of eBay Motors role, guiding the platform to global prominence in the Vehicle Parts and Accessory sector.

Tony showed his entrepreneurial spirit when he founded Amazon’s Automotive European division, transforming it into a thriving multi-billion dollar business. Most recently, he led Amazon’s Global Cross-Border strategy before joining the Partly founding team. Beyond the boardroom, Tony Austin is an accomplished race car driver, competing in various championships across Europe and Australasia.

Cameron Fowler

Solutions Lead

Cam boasts a solid foundation in software engineering, having excelled as a technical lead. His remarkable talent lies in simplifying intricate challenges into manageable pieces, making complex tasks seem straightforward.

Currently, leading Partly’s Solutions team, Cameron guides a dedicated team specialising in intricate customer integrations and innovative solution design. Cam is a reliable expert, known for his ability to demystify complexity and deliver practical solutions in the ever-evolving auto parts and tech landscape.