Partly will be attending SEMA 2023
Let's schedule a time to connect.
Partly Platform
Sell more performance parts with less effort
Say goodbye to generic e-commerce data solutions. Partly partners with performance parts manufacturers, distributors and retailers to create the online experiences your customers have come to expect.
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Partly Platform creates the building blocks for the performance parts industry
We make it simple to import, enrich and publish parts data to your distribution network, online catalog or direct sales channels. Partly Platform enables best-in-class buyer experiences that consistently convert visitors to customers, wherever they shop.
Performance-first
Designed by performance enthusiasts for the performance industry. Expect the features and functionality needed to help your buyers find the right parts, fast.
Advanced Data Management
Harness powerful data management tools to increase accuracy, relevancy and completeness of your parts data, saving you precious time to focus on other areas of your business.
Industry-Leading Buyer Experiences
Convert your data advantage into sales with B2B and B2C e-commerce experiences that generate more sales and fewer returns.
PARTLY PIM
Centralised source of truth for your performance parts catalog data
Enhance products with rich data and distribute them to multiple destinations with a next-generation parts Product Information Manager (PIM)
Maintain multiple data standards
Bulk import Autocare ACES, North American and Rest of World style fitment files. Maintain all data sets against a single parts record, enabling multi-region commerce from a single website.
Advanced data management tools
Industry Global Codes create parent parts that cluster relevant supersessions together, providing a source of truth for fitment, attribute and cross-reference data. Partly Brand Network and Partly Research catalogs allow instant inheritance of valuable parts data.
Performance centric fitment and product attributes
Use advanced attributes to create relationships between parts, including variants, sub-brands, and part type specifics. Surface these attributes in the buyer experience to help buyers find the right parts, fast.
Connected data publishing
Publish enriched parts data to the Partly Distributor Network, your online parts catalog, or marketplace channels like eBay and Amazon.
Partly STOREFRONT
Build an industry-leading online performance parts buyer experience.
Modern headless architecture ensures flexibility, scalablility, and the abiltity to meet all customer demands. App ecosystem enables plug-and-play solutions for popular marketplaces and commerce platforms.
Merged parts finders
Create parts finders with multiple entry points including North American and Rest of World vehicle lists as well as part type specific attribute searches.
Accurate federated search
Search and retrieve data from multiple sources instantaneously through a single interface. Leverage a search algorithm optimised for unparalleled accuracy.
Blazing speed
Data architecture built for heavy automotive data payloads to optimise for speed and performance.
SEO fitment indexing
Acquire new customers from search engines with part type fitment data indexed on relevant collection and product pages.
APP STORE
Reduce time-to-market with sales channel apps
Discover powerful apps integration to save time and resources, increase sales, and more.
ENTERPRISE
Meet the challenge of complex data at scale
The global auto parts industry is inordinately complex and fragmented. Partly is rising to the challenge, helping enterprise to manage data at scale.
Partly will be attending SEMA 2023
Let's schedule a time to connect.
Tony Austin
Chief Strategy Officer
Tony is a distinguished figure across both automotive and e-commerce. He began his career in automotive cataloging and category management at Repco, laying the groundwork for his industry knowledge. His journey continued as he joined eBay UK and grew into the Head of eBay Motors role, guiding the platform to global prominence in the Vehicle Parts and Accessory sector.
Tony showed his entrepreneurial spirit when he founded Amazon’s Automotive European division, transforming it into a thriving multi-billion dollar business. Most recently, he led Amazon’s Global Cross-Border strategy before joining the Partly founding team. Beyond the boardroom, Tony Austin is an accomplished race car driver, competing in various championships across Europe and Australasia.
Cameron Fowler
Solutions Lead
Cam boasts a solid foundation in software engineering, having excelled as a technical lead. His remarkable talent lies in simplifying intricate challenges into manageable pieces, making complex tasks seem straightforward.
Currently, leading Partly’s Solutions team, Cameron guides a dedicated team specialising in intricate customer integrations and innovative solution design. Cam is a reliable expert, known for his ability to demystify complexity and deliver practical solutions in the ever-evolving auto parts and tech landscape.
