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MST Motorsports

Automating Data Fitment

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MST Motorsport is an online retailer based in Utah, USA selling aftermarket truck, Jeep and SXS Parts and accessories. They started out as a service shop, repairing and customising vehicles, and quickly realized an opportunity to expand their market by selling parts and accessories nationwide online. Prior to using PartsPal, they used BigCommerce to power their online store.


MST Motorsports pain points lay in outdated processes

Time consuming, labour intensive, and expensive onboarding

The team at MSTwould send their parts list (from supplier) and their data fitment sheets (Asap network) to a team of 5 people in India. The team would then upload the products to their Bigcommerce site, then manually add and match data fitment for each individual part.

Limited Functionality

The importance of data fitment was recognized but BigCommerce was limited - in fact the level of fitment information they needed to provide to their customers was impossible with the Big Commerce system.

The solution? PartsPal

When exploring Shopify as an alternative option, they found the PartsPal app, which eventually prompted them to switch over from BigCommerce.

They provide PartsPal with their supplier feed. PartsPal  automatically matches the parts with fitment data, saving them time and resources. Their buyer experience is improved by adding PartsPal YMM filters, and vehicle fitment checks on their website.

MST were only initially looking for a fitment solution for their website, but loved that they could manage their inventory and sales on PartsPal, and also easily expand into other sales channels such as eBay & Partly.